About Wiciya

Aishat — Elena Alimurzaeva — the artist behind Wiciya.

I have been drawing since early childhood. My room was covered with paintings, and I often built entire mountain castles out of sand. When I discovered beads, everything changed.

Beads captured me completely. I didn’t just follow patterns — I created my own. I drew sketches, invented forms, and watched them come alive. My paper ideas turned into real, tangible art. I won many competitions and even invented two unique bead-weaving looms — one for jewelry, one for paintings. With these, I became a finalist at the All-Russian School Olympiad.

My journey with beads has continued for over 28 years. It has never been a hobby — it was always a calling.

In recent years, I faced deep personal trials. To hold onto life, I began to paint again. Trees, roots, mountains — they helped me stay grounded. My canvases were not decorations. They were survival.

But even painting reached its limit. One day, I sat in silence, staring at a black square.
I couldn’t accept that darkness was the end.
So I made a choice.

I took one black bead and sewed it into the center of the black canvas.
In that moment — I saw light.

This became the beginning of my system:
Bead Impact Art — a system of intentional creation, where every work begins with a purpose and uses beads — from one to infinity — as a way to influence reality, emotions, or perception.

Wiciya is not a brand — it’s a flourishing world, bead by bead.